Underwriting

Promote your business and support your community through underwriting. As a Business Underwriter you show your support for the growth and unity in our town to keep it strong and viable. Underwriting can provide a significant tax break for an underwriter. Also, as an underwriter you receive a tangible, direct return (in the form of on air announcements) for your tax-deductible contribution. 

What is Underwriting?

As a non-profit radio station the FCC does not allow us to sell advertising. The FCC, however, does allow underwriting. While underwriting is not "advertising," it can still provide your business with some of the same benefits as commercial advertising, while also allowing for social benefits that traditional advertising can not provide.

In Underwriting we cannot:

  • Mention price, prices, cost or monetary values of any sort.

  • Have a call to action such as, "Sale Today, C’mon Down, Special Deals, Come on in and Meet Bill." 

  • Have comparisons to any other product or service such as, "We offer the best service in town.'

The following facts are typically used in underwriting:

  • Name of business or institution

  • Type of Business or Industry

  • Products and Brand Names

  • Purpose or Mission

  • Customer Service Statements

  • Length of service in the community

  • Address-Phone

  • Hours

  • Names of key personnel


2016 Pricing

Yearly Sponsorship -

•    Minimum 3 messages a day, every day for a full year
•    Thirty second messages run between 6 a.m. and midnight
•    Discount for Sports Package = Only $50
•    $500 = .45 per message

SIX MONTHS -

•    Minimum 3 messages a day, every day for a full year
•    Thirty second messages run between 6 a.m. and midnight
•    $300 = .55 per message

Monthly - 

•    Minimum 3 messages, every day for a full month
•    Thirty second messages run between 6 a.m. and midnight
•    $59 = .65 per message

Weekly

•    Minimum 3 messages, every day for a full week
•    Thirty second messages run between 6 a.m. and midnight
•    $17 = .80 per message

Single Spot Rate

•    Ten message minimum purchase
•    Thirty second messages run between 6 a.m. and midnight
•    $10 = $1 per message

 

Sportscast Club -

•    Business/organization mentions throughout the games
•    Baseball, Softball, Football, and Basketball Games
•    $300 per year or $50 with Yearly Package

 

SantaLand Sponsors

  • To be announced in November 2016.